strategic planning

Strategic planning plays a big role in today’s market. What this mean is the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities. It involves defining a clear company mission, setting supporting objectives, designing a sound business portfolio, and coordinating functional strategies.
The first step on strategic planning is to define the company’s business and mission. Having a mission enables all members of the organization to share the same view of the company’s goals, philosophy, and future directions. By building a business plans around a well conceived mission statement, the company can more effectively use its limited assets.
Second, the company’s sets objectives and there goals. Setti...