Strategic Marketing

Case Study : EXTREME ACTIVITY HOLIDAYS

Assignment : Strategic Marketing
Date : 27th June 2003


















TABLE OF CONTENTS


1.0 WYTEE’S BUSINESS PHILOSOPHY
2.0 WYTEE’S PRODUCTS AND CUSTOMERS
3.0 ANALYSIS ON WYTEE’S ( UK ) OPERATIONS
4.0 WYTEE’S DISTRIBUTION CHANNEL MANAGEMENT
5.0 WYTEE’S FUTURE DIRECTION
6.0 REFERENCES































1.0 WYTEE’S BUSINESS PHILOSHOPY

As a provider for safe adventure holidays, Tony Whitehurst, an extreme activity enthusiast himself, developed a small retail outlet that specializes in extreme sports activities, mostly diving, hiking and mountaineering mainly catering for the adventurous tourists and interested locals in pursuance of the adrenalin hit in New Zealand.
Tony was a fierce believer of individual self-determination and freedom. His business philosophy was mainly focused on the e...