STRATEGIC MANAGEMENT

INTRODUCTION
In order to compete effectively in today¡¯s evolving global markets, industries and environments, an organization must not only be aware of its surroundings, it must also be aware of its internal structure. Organizations that invest their resources in conducting an internal analysis and organizations that continuously improve their products and services will be able to sustain global competition. Therefore, a company¡¯s commitment to evaluating the internal organization and constant quality improvement is essential.
INTERNAL ANALYSIS
What is Internal Analysis?
Internal analysis is an evaluation tool utilized by an organization to formulate effectively business strategies based on the firm¡¯s strengths and weakness. An internal analysis for a business is similar to a personality assessment for a person.
Purpose
The purpose for an organization to complete an internal analysis is ¡°to understand the present strengths, weaknesses, capacities, resources a...