Strategic Analysis on AOL Times Warner

AOL Times Warner Inc.
I. Introduction
AOL Time Warner is the world’s leader in internet technologies, e-commerce services, interactive services, and web brands. AOL started up in 1985 and initially offered limited online services for then a relatively small market for personal computer users. Today, it serves more than 27 million members of its flagship AOL service, along with more than 2.8 million CompuServe members, 80 million registered users of ICQ, and more than 34 million registered users of Netscape.com service. AOL also operates some of the most popular services on the World Wide Web, including Map Quest, AOL Instant Messenger, AOL Moviefone, Spinner.com and Null Soft’s Winamp, and Digital City, Inc. With its major focus on providing convenient easy-to-use services for mass-market consumers, AOL has played a major role in creating the consumer online experience worldwide, and is leading the development of the next generation Internet. Through its strategic alli...