Steele Enterprises

Case 10:1 Steele Enterprises
The PR Dinner
Gene Robertson, Public Relations Director, Steele Enterprises, knew there were troubles as soon as he saw the room. Instead of bars set up with shiny glasses and fine liqueurs, and staffed by impeccably dressed bartenders, there was chaos. Tables of hors d’ oeuvres were there, but no semblance of order. Flowers delivered but not in place, cocktail tables and other furniture still stacked. Within one hour and a half, 50 marketing representatives and buyers---ambassadors for 20 of the primary marketing outlets to which Steele Enterprises sold most of its goods—would be arriving. Nearby Richard Leeman (Chemical, Public Relations Chief) and Donna Olson (Mechanical, Public Relations Chief) were arguing—really going at it. Gene hurried over to intervene.
Though the two continued to argue as Gene tried to appraise the situation. Richard stated that Donna exceeded the budget by $4000. Donna stated that she was told t...