Starting You Own Business

Phyllis Venkataya

Mkt.448- Global Business Strategies

Kimberlee Movarick, Instructor

October 14, 2002

Sterling Associates - A Move Into China


Allow me to introduce our business, Sterling Associates. Sterling and Associates is a business that provides Legal Services in the areas of Litigation, Environmental Law, and Criminal Defense. Currently we run home offices from our homes in Sacramento, the East bay, and San Francisco, providing litigation and general legal assistance to the general public. Both my partner and I have been successful for various reasons, however, we believe it is because we are a smaller company and are reasonable in costs when it comes to the preparing, researching, and processing legal documents on behalf of our clients.

My partner and I, Merrick Alonso, have each worked in the legal arena for between us, about eleven years, and one day over coffee decided to go solo, start a business together from our homes, mine in Sacramento and t...