Starbucks Entering the Brazilian Market

Starbucks Entering the Brazilian Market:
Key Aspects, Country and Company Examples

Jason Jones

Marc Medina

Elle Peji

University of Phoenix





















Roy Peterson

MGT/448

April 9, 2003
Starbucks Entering the Brazilian Market:
Key Aspects, Country and Company Examples
Traditional companies and markets are obsolete. The economy is changing. Companies are going global and initiating change in their strategy, culture, structure, and technology. U.S. companies are expanding their presence into different nations. Different nations have different political, economic, and cultural institutions. Hill (2000) suggests that there are different strategies when a company pursues international competition. This case study will consider the pros and cons of these strategies and discuss various factors and tactics that affect a company entering a new market. This case study will introduce a country risk analysis for Brazil describing six aspects...