Starbucks Corporation

Introduction

Starbucks purchases and roasts high-quality whole bean coffees and sells them along with espresso beverages, pastries, and coffee-related accessories and equipment, primarily through its company-operated retail stores. Starbucks also sells whole bean coffees through a specialty sales group, a direct response business, supermarkets, and online at Starbucks.com. Additionally, Starbucks produces and sells bottled Frappuccino® coffee drink, a line of premium ice creams, and premium teas produced by its wholly owned subsidiary, Tazo Tea Company.

Starbucks Mission Statement:

Starbucks Coffee defines its mission as to “Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow”. Its objective is to establish Starbucks as the most recognized and respected brand in the world, rapidly expanding its retail operations, growing its specialty sales and other operations, as well as introduc...