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starbucks coffee icecream competitors

Competition
The primary competition for Starbucks in this new endeavor consists of existing Ice Cream Scoop Shops. The main competitors in this arena are Cold Stone Creamery, Baskin-Robbins, and Ben & Jerry’s.
Cold Stone Creamery
Founded in 1988, Cold Stone Creamery offers premium ice cream, yogurt and Italian sorbet with numerous mix-in combinations at over 900 stores in 46 states.

Baskin-Robbins
Founded in 1945, Baskin-Robbins offers ice cream cones, sundaes, shakes, and other treats at over 4,500 locations around the globe. Baskin-Robbins serves more than 150 million ice cream cones per year in the United States.

Ben & Jerry’s
Founded in 1978, Ben & Jerry’s offers ice cream cones, sundaes, smoothies, and more at 235 locations in the United States.

Other smaller competitors in the Ice Cream Scoop Shop market include independent ice cream and gelato shops.

By entering the ice cream scoop offering market, Starbucks has more competitors than before. Previousl...

Posted by: Kelly G Hess

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