Stakeholder Analysis

Heath (1994: 158) also looks at how “Stakeholder analysis entails the ability to identify stakes, isolate the attribution processes, and discover the communication plans and skills used to negotiate them”. Heath recognises that this analysis may focus on many stakeholders at the same time.

There are a number of key stakeholder groups that would be affected by the reintroduction of hunting rights on Minke whales in Iceland, such as the Icelandic population, national and international animal protectionist bodies, conservationists, and tourism and trade organisation just to name a few. These stakeholders would all require specific communication and execution strategies to be developed by the Icelandic Ministry of Fisheries, many of which may ...