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Introduction The essential aspects of this case entitled “Managing in a Weird World” is that an internet company called “Amazon.com” has been able to gross 1.6 billion in e-commerce sales every year since being established in 1995 by Jeff Bezos. This company began selling books, then music and videos which then lead to selling software, screwdrivers and sofas. Through constant innovation, CEO Bezos has maintained Amazon’s market leadership and customer base despite other successful chains, such as Barnes and Noble and Wal-Mart, who have been trying to take a large cut of the online retailing action. An example of innovation by Bezos is the creation of “zShops,” which now account for 22% of all items sold on Amazon, stated from an article written in Business Week titled “Amazon.com” by Robert D. Hof.
Q1) At Amazon.com, Jeff Bezos appears to emphasize certain managerial skills more than others. These emphasized managerial skills are decision making, diagnos...