Sports marketing plan

Nike High School All-American Basketball Game
Victor Nicholson
2003-2004
Public Relations Optimization Plan
January 14, 2003
Market Summary
Nike is the official home and Athletic sponsor of the 2004 High School All-American Basketball Game.
This Presentation outlines a strategic public relations plan for the 2004 initiative.
Product Definition
Nike fourth time sponsorship of the 15th Annual High School All-American Basketball Game is a perfect opportunity for Nike to link our commitment to High school Athletes and their Dream of becoming an High School All-American with the game’s ideal of School first Basketball second.
Event
Nike All-American Basketball Game
Date: April 15 2004
Location: Madison Square Garden
Time: 5:30 PM eastern
Competition
The competitive landscape
One of our competitors is the Wendy’s Basketball Shootout. Their weakness is their game only focuses on All-American athletes from Chicago and New York.
The Nike All-American Basketball Game ...