Sport Drink Intro

INTRO  Demographics

These days it seems hydration is absolutely more important than ever, but with so many beverages on the market, I sometimes don’t know which one fills my thirst needs. Gatorade, PowerAde, Red Bull, Sobe, Snapple Energy, All Sport. So many choices, for all we know some of them aren’t even real sports drinks. But nevertheless, our sport drink is Verve. Where initially the challenges we faced in this pretend ad campaign was how we were going to market our product to a group constantly changing their tastes and preferences and what message we wanted to send to our consumers.

The target market we chose was the demographic aged 18-35. This was very attractive to us because of the enormity of their disposable income. Being single and without a family, they have a large tendency to spend on...