Sponsorship in Golf

Sponsors and Sports


In the world of sports, everything from the cups the athletes drink from to the stadiums they play in is up for grabs. While there are some positives and negatives to sponsors, a line has to be drawn somewhere. Individual athletes
themselves command large endorsement contracts that in many cases exceed their
own salaries. And although the heads of these sports try to limit the influence
of companies, they are still a major part of every game played. One of the more
widely known sponsors of sports is Nike. Their rivalry with Reebok and other
shoe and apparel companies is seen on television and on the playing field.
Advertising their company is the major concern when displaying their logos in
sports. Beverages, fast foods, credit cards, automobiles and a wide variety of
companies spend their money on sports related ventures. They spend big dollars
to name stadiums and arenas after their companies. Television gives these
companies even more chances ...