Spa-Like Experience in Progress

“Introducing LINEANCE… European Spa-Like Hair Removal At Home. Enter the affordable luxury of exquisitely smooth hair-free legs. LINEANCE is the hair removal line that is specially formulated to minimize harsh chemical odors, so it’s as pleasant to your nose as it is to your skin. The contoured applicator and pampering skin nourishing treatment create a spa like experience. Close the door and enter the luxury of LINEANCE.”

This is an advertisement for LINEANCE, which sells hair removal treatments and can be found in Glamour magazine. There is more to the advertisement than simply getting the product out there; it is used to sell on the desires of Americans. The advertisement falls within the parable of the Democracy of Goods as described by Marchand, “according to this parable, the wonders of modern mass production and distribution enabled every person to enjoy the society’s most significant pleasure, convenience, or benefit” (151). This LINEANCE advertisem...