Back to category: Business

Limited version - please login or register to view the entire paper.

southwest oldlady

We like to think that our name, Southwest Airlines, is synonymous with removing barriers. When we began flying 32 years ago, our goal was to make affordable travel available to every American barred from exercising their Freedom to Fly by other airlines’ high fares. Over the years, we grew and spread our wings beyond our birthplace in the great Southwest to become the preeminent low-fare airline for the entire nation.

Unfortunately, in some folks’ minds, there still exists another barrier because they think Southwest is just for travel within the Southwest, or perhaps, just for short flights. Nothing could be further from the truth. We serve 58 cities from coast to coast and border to border. (Y...

Posted by: Joel Chibota

Limited version - please login or register to view the entire paper.