Back to category: Business Limited version - please login or register to view the entire paper. SOUTHWEST AIRLINES CO. ABSTRACT This is the historic background of an American Airline company called the Southwest Airlines Co. based in Dallas which still exists and operates with great success between 57 cities in 26 states of the US, by over 300 airplanes , providing primarily short-haul, high frequency, point to point, low fare service . Through this essay we will see an analysis of the companies advantages and disadvantages through a SWOT Analysis. We will try to localize the problems of the company at the time and in the case of a future expansion, and we will try to give a number of alternative solutions and chose one of them. TABLE OF CONTENTS ABSTRACT TABLE OF CONTENTS INTRODUCTION ENVIRONMENTAL ANALYSIS INTERNAL ENVIRONMENT EXTERNAL ENVIRONMENT OPERATING ENVIRONMENT SOUTHWEST AIRLINES CO. – A COMPETITIVE ADVANTAGE PROBLEM IDENTIFICATION ALTERNATIVE SOLUTIONS CONCLUSION BIBLIOGRAPHY APPENDICES INTRODUCTION The Southwest Airlines is a compa... Posted by: William Katz Limited version - please login or register to view the entire paper. |
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