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SOUTHWEST AIRLINES CO.

ABSTRACT

This is the historic background of an American Airline company called the Southwest Airlines Co. based in Dallas which still exists and operates with great success between 57 cities in 26 states of the US, by over 300 airplanes , providing primarily short-haul, high frequency, point to point, low fare service .
Through this essay we will see an analysis of the companies advantages and disadvantages through a SWOT Analysis. We will try to localize the problems of the company at the time and in the case of a future expansion, and we will try to give a number of alternative solutions and chose one of them.
TABLE OF CONTENTS

ABSTRACT

TABLE OF CONTENTS

INTRODUCTION

ENVIRONMENTAL ANALYSIS

INTERNAL ENVIRONMENT

EXTERNAL ENVIRONMENT

OPERATING ENVIRONMENT

SOUTHWEST AIRLINES CO. – A COMPETITIVE ADVANTAGE

PROBLEM IDENTIFICATION

ALTERNATIVE SOLUTIONS

CONCLUSION

BIBLIOGRAPHY

APPENDICES


INTRODUCTION

The Southwest Airlines is a compa...

Posted by: William Katz

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