Sony's Approach

Scott Reinecke
International Business Practices
Dr. R. Perechi
Due 09/17/02



“Working Effectively at Toyota”

Working with the home office in Japan could be a major challenge for an American manager. Japanese generally possess a culture where high context/implicit communication prevails. In these types of cultures messages are implicit and indirect. Normally the Japanese tend to have close personal relationships with others and communicate through large information networks. Because they each have knowledge of the other’s communication network, language is not the only source of communication. Americans possess a different style of communication. We often prefe...