Shouldice Hospital

After reading this article, it gives me an idea that Shouldice Hospital is a leading hospital that provides the limited service of repairing inguinal hernias using a unique surgical technique developed by Dr. Earle Shouldice. The surgery accompanied by an active recovery regimen at the resort like facility has proved very successful. Nevertheless, there are three main issues that are worth for the management to consider: expansion, misuse of hospital¡¯s name, and marketing strategy.
Expansion
Since Shouldice Hospital is so well-knowned for its hernia operations, it is possible for the hospital to expand its capacity to the fullest, while maintaining control over the quality of the service delivered at the same time. Shouldice Hospital can consider about choosing from the following three alternatives: initiation of Saturday surgery, adding another floor to the facility, and opening a hospital at a different site.
Initiation of Saturday surgery
As noted from the article, ...