Sex in Advertising

Everyone loves sex, and it is everywhere in our society. They are on TV, magazines, radio, billboards, and basically anywhere you look today. People can not get away from sex in advertising because so many companies use it. Sex appeals are used in advertising all the time, and people love to look at it because “Sometimes people listen better with their eyes” (Steel 137). Sex in advertising is an effective technique that is used today. It helps companies successfully sell their product in our market. Of course it has to be directed at the right audience, and sold at the right places in order for it to work. Sex in advertising has been around for many years now. Ever since the Maidenform fantasy over twenty years ago. Here is a great example of sex in advertising. It showed women in their Maidenform bras and had different schemes to each one. Maidenform were showing that if they wore this bra and look sexy they could be successful in their jobs and get out of the house. Basically the...