Servicescape Literature Review

Table of Contents



1.0 INTRODUCTION 2
2.0 SERVICES 2
3.0 SERVICESCAPE DEFINED 3
4.0 ROLE OF SERVICESCAPE 4
5.0 PERCEIVED RISK 5
6.0 BRANDING 5
7.0 ATMOSPHERICS 7
7.1 AMBIENT CONDITIONS 8
7.2 SPACE AND FUNCTION CONDITIONS 8
7.3 SIGNS, SYMBOLS AND ARTEFACTS 8
8.0 BEHAVIOUR 9
9.0 CONCLUSION 10
LIST OF REFERENCES 11
ONLINE JOURNALS 11
ONLINE SOURCES 12
TEXTS 12
LECTURE CONTENT 13
APPENDICES 14
APPENDIX 3.0: AN EXPANDED MARKETING MIX FOR SERVICES 14
APPENDIX 3.1: PERCEIVED RISK 15
APPENDIX 5.0: AN EXAMINATION OF PERCEIVED RISK, INFORMATION SEARCH AND BEHAVIOURAL INTENTIONS IN SEARCH, EXPERIENCE AND CREDENCE SERVICES. 16
APPENDIX 5.1: PERCEIVED RISK, INFORMATION SEARCH AND BEHAVIOURAL INTENTIONS IN SERVICES. 17
APPENDIX 6.0: BRANDING IS NOT OLD SCHOOL 18
APPENDIX 7.0: COMPONENTS OF THE PHYSICAL ENVIRONMENT. 19
APPENDIX 8.0: FRAMEWORK FOR UNDERSTANDING THE IMPACT ...