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SCMP

1. What are the general opportunities and threats for electronic publishing? What factors are specific to the Hong Kong and / or Greater China Market?

Opportunities in General

Globalization of the Business

With the global access to the Internet, electronic news publishers could reach countries that are originally out of touch to its circulation network. Such global presence increases the market space and exposes the publishers to a larger number of potential readers and thus more business opportunities.

Internet Advertising as an Cost Effective Advertising Channel

Comparing with using traditional advertising channels like TV commercials and print advertisements, the cost of Internet advertising is much lower. Therefore, companies with limited advertising budget are appealed to this channel. Also, as advertisers could reach additional market segments like web-surfers, Internet advertising is also adopted as a popular compliment to traditional channels.

Complime...

Posted by: William Katz

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