School sponsoring

We are all teenagers and all the major brands know that. Everybody between 10 and 20 years old are their target market. Why is that?
Well, we have plenty of money, we don’t have to pay for housing, electricity and gas while we do have jobs, pocket money etc..

What do we do with all this money, we consume. We go to the McDonalds to buy a Big Mac, to the Footlocker to buy shoes and the Replay store for our clothes.
Everything is branded and everywhere we can see ads for Nike and Burger King.

Everywhere except school. Our schools are relatively brand free, except for the Mars vending machine and sometimes the sponsored computers.

In America brands have already take over the schools. There are schools with Burger Kings and McDonalds kiosks in their lunchrooms. An example

In 1998 Coca-Cola ran a competition asking several schools to come up with a strategy for distributing Coke coupons to students. The winning school would get 500 dollar. The Gr...