Sample Situation Analysis

1. SITUATION ANALYSIS
Burnell Connor May Architects

Strengths
BCM currently have plenty of opportunity for expansion, as they have not yet delved into use of different forms of advertising to get their name and product out to the public. They are also willing to keep an open mind on how their new corporate image may look and with a generous budget available more room to work on a new advertising campaign is viable.

Weaknesses
In such a competitive industry, BCM have failed to use media types to p...