Role of a Professional Manager

1.a Introduction

This assignment aims at understanding and reinforcing the roles of a professional manager. The approach I have taken in preparing this assignment is to first describe the key concept itself. Then I have given a brief organization background of the firm for which I have considered the case. This is followed by the case in detail.

The sections in this assignment are:


1.b Role of a Professional Manager includes:

1.b.i Providing purposeful direction to the firm

Generally top-level managers in the firm are involved in this role of setting the mission and objectives for the firm. Middle level and line managers strive to ensure that the employee’s actions are consistent with the firms mission and objectives.

1.b.ii Managing survival and growth

Every firm and the managers must constantly work towards growth to be able to survive in the competitive market. Adapting to market conditions and demands will ensure that the firm is able to cope with chan...