Risk analysis

Any business venture should be calculated before it is actually put into play. The series of tests that preclude this are called “screens” These screens help businesses discover whether or not their service or product will succeed in a particular country or region. For our tourism business, we have researched the areas of basic need potential, economic indicators, political and legal forces, sociocultural forces, competitive forces, and modes of entry. Using our findings as screens, they will help us decide if our company would have a chance in the region around South Africa.
INITIAL SCREENING
Basic Need Potential
South Africa is the economic powerhouse of Africa according to MBendi website. It consists of a well-developed infrastructure and handles the majority of trade for the entire Southern African region. Additionally according to MBendi, recent changes in South Africa are creating a ripple affect of peace and democracy across the region (MBendi Information for Africa, In...