Retail Plan for “Birdbrain Bird Shop”

Retail Strategy
Birdbrain Bird Shop (Birdbrain), a fictional business, will be organized as a Sole Proprietorship operating in the state of Oregon. Specifically the business will be located in Oregon City. It will be a new retail business.

The retail strategy of the business is:
• The target customer for Birdbrain is primarily middle to upper-middle income females between the ages of 25 and 65 interested in wild birds. Additionally, predominately the target customer is either a homeowner or the renter of a home. To some degree this will affect the choice of locations for the business.
• The merchandise offered by Birdbrain will be birdhouses and feeders, birdfeed, and unique yard décor products. The merchandise will come from a variety of vendors, with product source both locally and imported.
• To build a competitive advantage, Birdbrain will be unique in its product offering and store layout when compared to other retailers located within its geographic...