Retail Marketing

Flight Centre

Flight Centre is in the market of retail travel and tourism. It is a travel agency at which people wishing to go on holiday whether domestic or International, come into one of there many stores and speak to a travel consultant about where they want to go and how much that will cost them. The Consultants then is able to book the holiday for the customer/client whether that is a hotel or an International flight to Paris.

The market for people wanting to travel in this modern era is of gigantic proportions with people particularly in Western Cultures wanting to escape the busy and chaotic modern life of today’s world.

Travel has become more adventurous before what was seen, as a peaceful place to go for a holiday has now become a tourist nightmare. Persons wishing to get away from it all have to venture out further. This has opened up the door for more remote destinations for the young; holiday places such Indonesia, Thailand and Vietnam places that traditionall...