research task

DESCRIPTION OF BUSINESS


Business Name

I have chosen to call my business “trasfield” because it is an easily remembered and interesting name. The name will be appealing to the targeted area, teenagers, therefore, hopefully increasing sales. Teenagers are the target age group because of how important self identity and fashion is to this age group.


Description of product or service

“transfield” will specialise in the sale of the latest fashions eg clothes, shoes, hip-hop and Djing equipment, clothing accessories and skateboarding equipment. The store will also feature a professional Body Piercing Parlour in a separate section.


Location

“transfield” will be located near the front main entry of the shopping centre Charlestown Square. I have chosen this location because of the large amount of the targeted age group that hang around here. With the store location towards the front entry it grabs the attention of customers as soon as they enter the centr...