Research Paper on RedBull Energy Drink

Red Bull is an energy drink that is made for moments of increased physical and mental stress and improves endurance, alertness, concentration and reaction speed. As the companies clever slogan proclaims, “Red Bull – it gives you wings.” The effectiveness of Red Bull Energy Drink has been questioned by a number of scientific studies but it is still appreciated by many of the world's top athletes, opinion-leaders and hard-working people with active lifestyles. In 1982, Dietrich Mateschitz became aware of products called "tonic drinks", which enjoyed wide popularity in Asia, and got - while sitting in the bar at the Mandarin Hotel in Hong Kong - the idea of marketing those functional drinks outside Asia. In 1984, Mateschitz founded the company Red Bull GmbH. He fine-tuned the product, developed a unique marketing concept and started selling Red Bull Energy Drink on the Austrian market in 1987. Red Bull got off the ground in no time flat, giving people wings right from the start. In ...