Relationship Marketing

Fantast Soup is a food express company which specializes in lunchbox and soup express business. Customers can place order to their office through fax, tel. or Internet. The Office staff then call customers back to confirm order and finally call the relevant food express depot to deliver the food to customers.

The introduction of ordering through Internet has brought many benefits to the customers. Menu with all the varieties of lunchbox and soup is available at a glance on their webpage. Customers can easily check the most updated options available on a particular day which can save customers a lot of time and prevent misunderstanding. Unlike telephone or fax lines, Internet can serve multiple customers at the same time, which means easier access and time saving service for all customers. Finally the record of Internet orders can be stored easily in the computer which allows Fantast Soup to do sales analysis to look for popular or le...