raine and horne pty ltd

Executive Summary

The report details the strategic planning to be undertaken for the launch of “Investmentguru.com.au” a website catering to the needs of Sydney households. This website has been the brainchild of the director and public relations manager at Raine & Horne Residential Investments for over 2 years. Although due to the past market pressures and own cash flow problems, this campaign did not see the light. The Company since then had solely embarked on the brick-and-mortar approach to residential investments.

However, with technology taking the drivers seat of each and every business, it has been the founders aspiration to realise the corporate vision to reach each Australian household.
The website is dated to be completed within a three-month time frame. Senior management has allocated A$ 90,000 as the total outlay for the project. A Public Relations manager and Marketing Manager will be the key senior staff members that will be involved in this project.

Thr...