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QuickenInsurance Case Study

A CASE STUDY ANALYSIS for ITSM 670 Section 9042: Information Technology Capstone QuickenInsurance Case Study

Summary
QuickenInsurance had to deal with many of the same struggles as the other surviving "dot-coms" did in order to realize their own share of profit in the online arena against formidable competitors. The following list summarizes the key ideas/findings regarding this case with QuickenInsurance:
1. QuickenInsurance needs to penetrate and grow the automobile insurance business, and make online purchasing of auto insurance less complex for consumers, while offering a greater choice of quoting carriers. The web sites need to be very user-friendly otherwise consumers will not utilize it.
2. QuickenInsurance needs to create a competition strategy against companies like InsWeb, GEICO, and Citigroup. As part of this, QuickenInsurance should decide one way or the other if they want to wait for firms to fail or snatch up those assets before they fall into the hands of a c...

Posted by: Jack Drewes

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