Questions of Meaning, Identity and Power are Commonly Regarded as Key Terms in the Study of Contemporary Culture. Are They?

Questions of Meaning, Identity and Power are Commonly Regarded as Key Terms in the Study of Contemporary Culture. Are They?
In approach to the importance of these three terms within contemporary cultural studies, I explore their relevance within three specific areas of cultural studies, aiming to illustrate the mainstream focus of modern discussion. Consumption, since the branding revolution of the 1980’s has become a busy avenue for potential discourse and prior knowledge suggests that meaning, identity and power do have a significant part in the activity of consumption in contemporary Western society. Secondly, the media, as its social role has led it to become a space for eternal power struggles can influence and guide those inflicted by it. The existence of propaganda and advertising illustrates the spread of common meanings, how it is accepted, and who or what has the power to enforce it. An examination of will tie the arguments together, representing a segment of society...