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Quantitative and Qualitative research

Discuss the main differences between quantitative and qualitative approaches to data collection, and analysis in management research. Make references to the philosophical assumptions, which underpin these methodological approaches.

What is Research?

‘Research is life! Its curiosity! Its excitement! Research looks at the world as a source of information and of answers to questions that begin: Why? How? What… Research involves putting together the pieces of a puzzle.’ (Rothstein, 1985, Pg 30). Research is used in nearly all areas of life. It is one way of critically examining various aspects by understanding and formulating principles that governing procedures (Kumar 1996, Pg 2). Theory plays a very important role in developing this understanding of research, and can be seen as the pieces that hold the research together (Rothstein 1985, Pg 33). This suggests that research and theory together can be used to help improve or expand further knowledge and understanding.

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Posted by: Rheannon Androckitis

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