public relations

Public Relations professional paper


Introduction
In today’s fast moving business world; where mergers, friendly and hostile takeovers, bankruptcy, and corporate scandals reign supreme; a company’s image and reputation are perhaps two of the most important assets a firm may possess. Creating “just the right image” in the public’s eye is essential for the survival of any organization.
The field of Public Relations deals precisely with this aspect of business. Public Relations professionals work hard at developing good, positive relations between a firm and the many different publics it serves.
In the following pages, we will take a look at how this field developed, what the duties of the public relations manager of a company may be, how PR affects the organization and its functions, the skills necessary to properly and effectively function in the capacity of a public relations practitioner. Finally, the results of an interview of one of the public relation profession...