Public Relations Ethics and Practice

1.0 Acknowledgments

The author would like to take this opportunity to thank the manager of communication at the Sutherlandshire Council, Mrs. Sonya Zadel, for her valuable contribution with her insights and time towards finalising of this report.













































2.0 Executive Summary

The main objective of this report was to seek and understand the nature of current issues that are affecting Public Relations practice. The report discusses three major issues in present day practice, globalisation, ethical consideration, gender issues. The report is also aimed at contrasting this practice against theoretical teachings in the normal curriculum of public relations.

The main methods of research were through the primary source of a face-to-face interview and secondary data gathering, which included reviewing publications and academic literature.

In the course of the research, it was found that although ...