Promotion and Price Analysis Paper: Pepsi

“For over 100 years, Pepsi-Cola has produced some of the finest soft drink ads available anywhere in the world. From today's ‘Joy of Pepsi,’ as sung by Britney Spears, to yesterday's ‘Nickel, Nickel’ (1939), our ads are as memorable as the products we produce (http://www.pepsi.com).” Pepsi-Cola’s ability to create such attractive ads gives the company a competitive marketing edge amongst its toughest competition in the market. Pepsi’s ads attract the attention of each age class, allowing younger adults to feel older and more established and older adults to feel young again and take pleasure in the “Joy of Pepsi.” This paper will illustrate some of the dynamic advertising techniques used by Pepsi-Cola such as television, the Internet, radio, and publicity.
Pepsi does an outstanding job advertising its cola products on television. Television ads have been such a hit for the company in the past, featuring such advertisements as 1993’s “Be Young, Have F...