production life cycle

Price

Pricing strategy's can play a large part in the business as through this the company can create desirability about its products or its self. This can also bring new business to the company. For this reason there are many different pricing strategies which all should be taken in to consideration.

?"Market led pricing," this where the company sets its prices in a hope to make a profit but is still low enough to create sufficient demand for the products.

?"One off pricing," is where each product is at a different price this is usually use where job production is in process, not relevant to this company.

?"Cost-plus pricing," is where the price of the products is calculated by working out the cost of the services and then either adding a flat rate amount or a percentage increase.

As the company has set up in an area in which there is computation form similar shops an larger retailers, the only option is to use market led pricing this is because the market is already es...