product annalysis

Marketing Theory & Practise
Assessment item 1: The Product Analysis
Due date: 25th August 2003
Product: Kellogg’s Crunchy Nut Cornflakes

The following is an analysis on the marketing of the breakfast cereal Crunchy Nut Cornflakes (CNC) made by the Kellogg’s company. The analysis will cover details on the products life cycle, what the actual product entails, whom it is being targeted for and the various strategies used to market the product. The purpose of this study is to analyse a company such as Kellogg’s on one of their products, determine what exactly is involved in the marketing strategy and the marketing process of a product.


Crunchy Nut Cornflakes is a well-established product of Kellogg’s as it has been around for some time it is truly in the maturity stage of its product life cycle. Having said that it does not appear that Kellogg’s is ready to discontinue the making of crunchy nut just yet, having only recently released another advertising campaign for t...