Principles of Marketing

Understanding customer needs
My research has helped me to understand customer needs. My Pest particularly helped me with this as under economic I wrote ‘the British economy is expected to accelerate next Year.’ From this I found out that there is more demand for products. Also under social it said ‘consumer lifestyles are getting faster.’ This tells me that there is more need for snacking, so what my customers want is simply more snacks.
My questionnaire stated that 15% of people eat healthily. Therefore there is a need for more variety of healthy snacks.
My product meets customer needs in terms of its price, the actual product, its promotion and the place it will be sold. I know this because from my questionnaire and competitive audit matrix, it told me the best price would be between 30-70p and the best places to sell my product would be in supermarkets and newsagents. My questionnaire was again helpful in providing with me evidence for the best way to advertise my snack, ...