Principles of Marketing

Principles of Marketing
MKT 300 Homework 09/02/2002

Part ‘A’

From the SWTO analysis for Ben & jerry’s as show in figure, depends on the prestigious, well-known brand name among U.S. consumers the owner of the Ben & jerry’s brand might take a strategy of marketing penetration. For example, Ben & Jerry’s may find efficiencies by hooking into Unilever’s Breyers and good humor ice cream brands or through developing new flavors.

Market Development, which means selling existing Ben & Jerry’s products to new markets. For the growing demand for quality ice cream in overseas markets, Unilever may s...