Principes de base de marketing

1. As decisions are made by the strategic apex, which is very often represented by the chief executive, there is no need for long dialogue within the organization. Decision-making process is then very fast. However, the lack of dialogue can result in frustration and a lack of responsabilization within the members of the organization.
2. On the one hand, the adaptability to the environment is maximum because there is no standardization of outputs and processes. This structure enables the organization to adapt its outputs to the demands of a dynamic environment or a hardly predictable one. On the other hand, the core operating cannot be independent because of this lack of standardization and procedures and a strong supervision is required.
3. The absence of support staff and technostructure simplifies communication within the organization. Lia...