Principal Environmental Forces

Economic Trends & Events
Kelton (2003) warns that South Australia will be hit hard by blackouts in the next 3 years for various reasons unless electricity prices rise as an alternative. This event would negatively impact upon AIM financially for if electricity were to rise suppliers’ costs will increase which will increase the cost of goods purchased or if not, blackouts will disrupt training sessions and staff.

An article in Management Today (June 2003) states investment in business training trends is on the rise by 52% in the last 6 years.
As AIM’s core business is education, it indicates an opportunity for AIM to capture a proportion of the increased market that is readily growing and increase their turnover.

Political/Legal Trends and Events
Cochrane (June 2002) discusses Internet and e-mail usage by employees and the monitoring of usage by employers. It gives reasons why an employer should practice electronic monitoring, one reason given being to monitor to comply...