PREPARING INTERNATIONAL MANAGERS

Increasing globalization of businesses has further strengthened the need for effective and efficient international managers. While success in international management was hitherto determined by self-preparation, real-life experience, and circumstances, firms and educational institutions have realized the need for systematic preparation of prospective international managers. In addition to emphasis on the technical knowledge of international business, emphasis is being placed on human interactions determined by culture.
The culture of any nation is divided into frontstage and backstage culture. Frontstage culture is any aspect of a given culture which members of that culture are willing to share with the outside world. These are those cultural aspects, the practice of which provide tremendous pride to the member. The ...