PR in Action

Abstract
Public relations is composed of many marketing tactics that enable companies to enhance credibility and image. It can also assist in developing goodwill and influences public opinion. Forms of PR tactics are speeches, special events, news releases, and annual events. PR is targeted to a specific audience. It’s a very affective way of saying who you are, what you do, and how you can make a difference.



Effective Public Relations
Effective PR come in many forms. Most of us are more familiar with flyers, brochures, and websites. There are many other tactics that can be used depending on the needs of the company or organization. Which one to use would depend on many factors such as the objectives of the organization, size, and location. It would also depend also the characteristics of the audience and the organization’s budget. Some examples of effective PR strategies include:
Publicity
Publicity can be in the form of various media methods: news rele...