porter's 5 forces

Pick an industry. Now use Michael Porter’s industry structure analysis to analyse the industry. How will your analysis help the CEO of the largest firm in your industry?

A company in any industry will require a strategic position to gain market share and ensure its long run profitability. In order to determine the best strategy for the firm, it is essential to first analyse the structure and competitiveness of the industry. Michael Porter argues that there are five main forces which influence the type and degree of competition. These forces are: the threat of new entrants into the market, the bargaining power of customers, the bargaining power of the suppliers to the market, the threat of substitutes and the jockeying among contestants within the market. Any firm wishing to join the industry, or an existing firm wishing to improve its position, must first consider these issues.

I will now look in more depth at the carbonated soft drinks industry and consider the effects of the...