Philips VS Matsuchita case

Philip became the leading consumer electronic through their external focus. Philips started by producing a single product. This made the company make greater innovations in that single product creating prestige for the company. Other competencies were the creation of their own labs to address production problems and create new developments. The diversification of the market, internationally and local joint ventures helped Philip to gain market acceptance. It helped the company to know the different needs of the countries they were operating in. After the war Philip created the Organization on strengths, which helped the company to sense and respond to differences of markets. Product development became a function of local markets while NOs took care of the financial, legal and administration area. However, in the long run this division did not help the organization of the company. In my opinion this was a mistake. It was a good idea for each section to have their...