Philip Morris Companies Inc.

TABLE OF CONTENTS
SECTION PAGE
1.0 INTRODUCTION 3
2.0 HISTORY AND ACQUISITIONS 4
2.1 General Foods Takeover 4
2.2 Kraft Inc. Takeover 5
3.0 CHANDLER LOGIC OF INDUSTRIAL SUCCESS 7
3.1 Diversification 7
3.2 Economies of Scale 8
3.3 First Movers 10
4.0 CONCLUSION 12
5.0 BIBLIOGRAPHY 13
ENDNOTES 14










1.0 INTRODUCTION
Today’s business world is a very complex environment. We have seen in the last few years many companies that have had difficulties, and to an extent some have gone bankrupt in the local scene. Take Eaton’s for examp...