pestel aNALYSIS

The general equipment hire market is estimated to generate approximately $900 million in revenue per annum. The types of equipment for hire in this market include compaction equipment, access equipment, portable accommodation units, portable toilets, storage containers, generators, lighting towers, air compressors, welders, pumps, skid steer loaders and forklifts. This market does not include the hire of cranes, bulldozers, excavators, graders or cars and trucks.
The hirer's of general equipment in Australia can be classified into two primary customer groups. The first group consists mainly of large private enterprises and government bodies that hire an extensive range of equipment on a regular basis. The second group consists of smaller customers that use a relatively limited range of equipment on a less regular basis1.

Company Overview (Coates)

Coates Hire Limited is Australia’s largest hire equipment company with over 115 years experience in industry, supplying to a wide va...